| 000 | 00736nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | EC-GqESP | ||
| 005 | 20250815144916.0 | ||
| 008 | 250815b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-981-99-4000-4 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _pSUT |
||
| 100 | _a Sutherland, Karen | ||
| 245 |
_aTransmedia brand storytelling : the art and science of connecting with your customers _c Karen Sutherland y Richie Barker |
||
| 260 |
_aSingapore _bSpringer _c2023 |
||
| 300 |
_a204 páginas _bilustraciones _c22 cm |
||
| 500 | _aIncluye referencias bibliográficas e índice | ||
| 650 | _aTransmedia storytelling | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aMarketing de contenidos | ||
| 700 | _aBarker, Richie | ||
| 942 | _c01 | ||
| 999 |
_c238050 _d238050 |
||