| 000 | 00758nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | EC-GqESP | ||
| 005 | 20250903143646.0 | ||
| 008 | 250814b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-36-717257-2 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _pHED |
||
| 100 | _aHeding, Tilde | ||
| 245 |
_aBrand management : mastering research, theory and practice _cTilde Heding, Charlotte F. Knudzen y Mogens Bjerre |
||
| 250 | _aThird edition | ||
| 260 |
_aNew York _bRoutledge _c2020 |
||
| 300 |
_a323 páginas _bilustraciones _c24.5 cm. |
||
| 500 | _aIncluye referecia bibliográfica e índice | ||
| 650 | _aGestión de productos de marca | ||
| 650 | _aBranding - Marketing | ||
| 700 | _aKnudtzen, Charlotte F. | ||
| 700 | _aBjerre, Mogens | ||
| 942 | _c01 | ||
| 999 |
_c238045 _d238045 |
||