000 00602nam a2200229Ia 4500
005 20250425162631.0
008 250425s9999 xx 000 0 und d
020 _a9780199556601
041 _aeng
082 _a658.810 1
100 _aWEST, DOUGLAS
245 0 _aSTRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE
250 _a2ND ED.
260 _aEstados Unidos
_bOXFORD UNIVERSITY PRESS
_c2010
260 _aNEW YORK
300 _a585
650 _aMARKETING ESTRATEGICO
650 _aMARKETING-GESTION
650 _aMARKETING-TOMA DE DECISIONES
942 _c01
010 _a91670
999 _c233293
_d233293