000 | 00603nam a2200241Ia 4500 | ||
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005 | 20250425162617.0 | ||
008 | 250425s9999 xx 000 0 und d | ||
020 | _a0072966343 | ||
041 | _aeng | ||
082 | _a658.802 | ||
100 | _aCRAVENS, DAVID W. | ||
245 | 0 | _aSTRATEGIC MARKETING | |
250 | _a8TH ED. | ||
260 |
_aEstados Unidos _bMCGRAW HILL _c2006 |
||
260 | _aNEW YORK | ||
300 | _a726 | ||
650 | _aMARKETING-GESTION | ||
650 | _aMARKETING-GESTION-ESTUDIOS DE CASO | ||
650 | _aMARKETING-TOMA DE DECISIONES | ||
700 | _aPIERCY, NIGEL F. | ||
942 | _c01 | ||
010 | _a90185 | ||
999 |
_c232764 _d232764 |