000 | 00680nam a2200253Ia 4500 | ||
---|---|---|---|
005 | 20250425162615.0 | ||
008 | 250425s9999 xx 000 0 und d | ||
020 | _a9780073380933 | ||
041 | _aeng | ||
082 | _a658.8 | ||
100 | _aZEITHAML, VALARIE A. | ||
245 | 0 | _aSERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM | |
250 | _a5TH ED. | ||
260 | _aBOSTON | ||
260 |
_aEstados Unidos _bMCGRAW-HILL/IRWIN _c2009 |
||
300 | _a708 | ||
650 | _aINDUSTRIAS DE SERVICIO-MARKETING | ||
650 | _aMARKETING | ||
650 | _aSERVICIOS AL CLIENTE-MARKETING | ||
700 | _aBITNER, MARY JO | ||
700 | _aGREMLER, DWAYNE D. | ||
942 | _c01 | ||
010 | _a90106 | ||
999 |
_c232700 _d232700 |