000 00680nam a2200253Ia 4500
005 20250425162615.0
008 250425s9999 xx 000 0 und d
020 _a9780073380933
041 _aeng
082 _a658.8
100 _aZEITHAML, VALARIE A.
245 0 _aSERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
250 _a5TH ED.
260 _aBOSTON
260 _aEstados Unidos
_bMCGRAW-HILL/IRWIN
_c2009
300 _a708
650 _aINDUSTRIAS DE SERVICIO-MARKETING
650 _aMARKETING
650 _aSERVICIOS AL CLIENTE-MARKETING
700 _aBITNER, MARY JO
700 _aGREMLER, DWAYNE D.
942 _c01
010 _a90106
999 _c232700
_d232700