000 00592nam a2200241Ia 4500
005 20250425162615.0
008 250425s9999 xx 000 0 und d
020 _a9780071263917
041 _aeng
082 _a658.8
100 _aWALKER, ORVILLE C.
245 0 _aMARKETING STRATEGY: A DECISION-FOCUSED APPROACH
250 _a6TH ED.
260 _aEstados Unidos
_bMCGRAW-HILL
_c2008
260 _aNEW YORK
300 _a346
650 _aESTRATEGIAS
650 _aMARKETING
650 _aTOMA DE DECISIONES
700 _aMULLINS, JOHN W.
942 _c01
010 _a90098
999 _c232692
_d232692