<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[ Search for 'su:&quot;MARKETING-GESTION&quot;']]> </title> <link> https://koha.espol.edu.ec/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22MARKETING-GESTION%22&#38;sort_by=relevance&#38;format=rss </link> <atom:link rel="self" type="application/rss+xml" href="https://koha.espol.edu.ec/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22MARKETING-GESTION%22&#38;sort_by=relevance&#38;format=rss"/> <description> Search results for 'su:&quot;MARKETING-GESTION&quot;' at </description> <opensearch:totalResults>22</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://koha.espol.edu.ec/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22MARKETING-GESTION%22&#38;sort_by=relevance&#38;format=opensearchdescription"/> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dsu%253A%2522MARKETING-GESTION%2522" startPage="" /> <item> <title> EL MARKETING EN LA BANCA </title> <dc:identifier>ISBN:8425505429</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=200867</link> <description> <p> By CASADO, FERNANDO.<br /> BARCELONA | España HISPANO EUROPEA 1981 .<br /> 252 8425505429 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=200867</guid> </item> <item> <title> MARKETING: ENFOQUE AMERICA LATINA </title> <dc:identifier>ISBN:9701026632</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218506</link> <description> <p> By ARELLANO CUEVA, ROLANDO.<br /> MEXICO | México MCGRAW-HILL 1999 .<br /> 577 9701026632 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218506</guid> </item> <item> <title> PRINCIPLES OF MARKETING </title> <dc:identifier>ISBN:013030560X</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218658</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE HALL 1994 .<br /> 677 013030560X </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218658</guid> </item> <item> <title> PRINCIPLES OF MARKETING </title> <dc:identifier>ISBN:0131902083</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218660</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE HALL 1996 .<br /> 712 0131902083 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218660</guid> </item> <item> <title> MERCADOTECNIA </title> <dc:identifier>ISBN:9688801569</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218661</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL HISPANOAMERICANA, S.A. 1989 .<br /> 745 , Título Traducido: PRINCIPLES OF MARKETING 9688801569 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218661</guid> </item> <item> <title> INDUSTRIAL MARKETING MANAGEMENT </title> <dc:identifier>ISBN:0534062768</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218664</link> <description> <p> By HAAS, ROBERT W..<br /> BOSTON | Estados Unidos KENT PUBLISHING COMPANY 1986 .<br /> 577 0534062768 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218664</guid> </item> <item> <title> ELEMENTOS CLAVE EN LA ADMINISTRACION DE LA MERCADOTECNIA </title> <dc:identifier>ISBN:9586152189</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218698</link> <description> <p> By ESTRATEGIAS, HARVARD.<br /> BOGOTA | Colombia EDUCAR CULTURAL RECREATIVA 1988 .<br /> 131 , ESTRATEGIAS DE HARVARD 9586152189 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218698</guid> </item> <item> <title> STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS </title> <dc:identifier>ISBN:0205142427</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218720</link> <description> <p> By KERIN, ROGER A..<br /> BOSTON | Estados Unidos ALLYN AND BACON 1993 .<br /> 720 , INGLES 0205142427 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218720</guid> </item> <item> <title> MERCADOTECNIA </title> <dc:identifier>ISBN:9682611245</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218723</link> <description> <p> By ZIKMUND, WILLIAM.<br /> MEXICO | México COMPAÑIA EDITORIAL CONTINENTAL 1993 .<br /> 896 , Título Traducido: MARKETING 9682611245 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218723</guid> </item> <item> <title> COMO CREAR LA CADENA CLIENTE- PROVEEDOR: HACIA UNA COMPAÑIA DE CATEGORIA MUNDIAL </title> <dc:identifier>ISBN:9580417636</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218730</link> <description> <p> By SCHONBERGER, RICHARD J..<br /> BARCELONA | España GRUPO EDITORIAL NORMA 1993 .<br /> 396 , Título Traducido: BUILDING A CHAIN OF CUSTOMERS 9580417636 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218730</guid> </item> <item> <title> MARKETING MANAGEMENT: ANALYSIS, PLANING, IMPLEMENTATION, AND CONTROL </title> <dc:identifier>ISBN:0137244851</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218731</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE -HALL 1994 .<br /> 351 , Instructor' s manual / W. Bruce Wrenn, Slimen J. Saliba. 0137244851 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218731</guid> </item> <item> <title> FUNDAMENTOS DE MARKETING </title> <dc:identifier>ISBN:9701001753</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218757</link> <description> <p> By STANTON, WILLIAM J..<br /> MEXICO | México MCGRAW-HILL 1992 .<br /> 733 , Título Traducido: FUNDAMENTALS OF MARKETING 9701001753 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218757</guid> </item> <item> <title> MERCADOTECNIA : CONCEPTOS Y APLICACIONES </title> <dc:identifier>ISBN:9684512791</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218758</link> <description> <p> By SCHEWE, CHARLES D..<br /> MEXICO | México MCGRAW-HILL 1991 .<br /> 724 , Título Traducido: MARKETING CONCEPTS AND APPLICATIONS 9684512791 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218758</guid> </item> <item> <title> GLOBAL MARKETING MANAGEMENT: CASES AND READINGS </title> <dc:identifier>ISBN:0201539721</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218768</link> <description> <p> By BUZZELL, ROBERT D..<br /> Estados Unidos | S.L. ADDISON - WESLEY PUBLISHING COMPANY 1995 .<br /> 686 0201539721 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218768</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:0130336297</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222294</link> <description> <p> By KOTLER, PHILIP.<br /> Estados Unidos | S.L. PRENTICE HALL 2003 .<br /> 130 0130336297 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222294</guid> </item> <item> <title> MARKETING GLOBAL MARKETING </title> <dc:identifier>ISBN:9681857690</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222963</link> <description> <p> By KOTABE, MASAAKI.<br /> MEXICO | México LIMUSA 2001 .<br /> 824 9681857690 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222963</guid> </item> <item> <title> MANUAL DE LA MERCADOTECNIA 1 </title> <dc:identifier>ISBN:9688805068</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223329</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL 1995 .<br /> 268 , Título Traducido: MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL 9688805068 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223329</guid> </item> <item> <title> MANUAL DE LA MERCADOTECNIA 3 </title> <dc:identifier>ISBN:9688805084</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223331</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL 1995 .<br /> 311 , Título Traducido: MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL 9688805084 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223331</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:0130122173</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232670</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | UPPER SADDLE RIVER PRENTICE-HILL 2000 .<br /> 750 0130122173 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232670</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:9780132102926</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232768</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | UPPER SADDLE RIVER PEARSON EDUCATION 2012 .<br /> 657 9780132102926 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232768</guid> </item> <item> <title> STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE </title> <dc:identifier>ISBN:9780199556601</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233293</link> <description> <p> By WEST, DOUGLAS.<br /> Estados Unidos | NEW YORK OXFORD UNIVERSITY PRESS 2010 .<br /> 585 9780199556601 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233293</guid> </item> </channel> </rss>
