<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[ Search for 'au:&quot;KOTLER, PHILIP&quot;']]> </title> <link> https://koha.espol.edu.ec/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22KOTLER%2C%20PHILIP%22&#38;sort_by=relevance&#38;format=rss </link> <atom:link rel="self" type="application/rss+xml" href="https://koha.espol.edu.ec/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22KOTLER%2C%20PHILIP%22&#38;sort_by=relevance&#38;format=rss"/> <description> Search results for 'au:&quot;KOTLER, PHILIP&quot;' at </description> <opensearch:totalResults>52</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://koha.espol.edu.ec/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22KOTLER%2C%20PHILIP%22&#38;sort_by=relevance&#38;format=opensearchdescription"/> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dau%253A%2522KOTLER%252C%2520PHILIP%2522" startPage="" /> <item> <title> FUNDAMENTOS DE MERCADOTECNIA </title> <dc:identifier>ISBN:9688802263</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=193993</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL 1991 .<br /> 654 , Título Traducido: MARKETING AN INTRODUCTION 9688802263 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=193993</guid> </item> <item> <title> FUNDAMENTOS DE MERCADOTECNIA </title> <dc:identifier>ISBN:9688809489</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194120</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL HISPANOAMERICANA 1998 .<br /> 585 , Título Traducido: MARKETING: AN INTRODUCTION 9688809489 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194120</guid> </item> <item> <title> MARKETING MANAGEMENT : ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL </title> <dc:identifier>ISBN:013724470</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194128</link> <description> <p> By KOTLER, PHILIP..<br /> ENGLEWOOD | Estados Unidos PRENTICE-HILL 1994 .<br /> 351 013724470 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194128</guid> </item> <item> <title> MARKETING MANAGEMENT: ANALYSIS, PLANING AND CONTROL </title> <dc:identifier>ISBN:0135579279</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194215</link> <description> <p> By KOTLER, PHILIP..<br /> ENGLEWOOD | Estados Unidos Prentice Hall 1984 .<br /> 792 0135579279 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194215</guid> </item> <item> <title> FUNDAMENTOS DE MERCADOTECNIA </title> <dc:identifier>ISBN:9688800252</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194804</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México Prentice-Hall 1985 .<br /> 648 , Título Traducido: MARKETING ESSENTIALS 9688800252 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=194804</guid> </item> <item> <title> MERCADOTECNIA </title> <dc:identifier>ISBN:9688805904</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=195473</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE HALL 1996 .<br /> 826 , Título Traducido: PRINCIPLES OF MARKETING, SIXTH EDITION 9688805904 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=195473</guid> </item> <item> <title> DIRECCION DE MERCADOTECNIA: ANALISIS, PLANEACION, IMPLEMENTACION Y CONTROL </title> <dc:identifier>ISBN:9688806765</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=216219</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL HISPANOAMERICANA 1996 .<br /> 800 9688806765 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=216219</guid> </item> <item> <title> MERCADOTECNIA PARA HOTELERIA Y TURISMO </title> <dc:identifier>ISBN:9688809446</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=216237</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL 1997 .<br /> 705 , Título Traducido: MARKETING FOR HOSPITALITY AND TOURISM 9688809446 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=216237</guid> </item> <item> <title> MARKETING MANAGEMENT: ANALALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL </title> <dc:identifier>ISBN:0132435101</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218649</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE HALL 1997 .<br /> 789 0132435101 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218649</guid> </item> <item> <title> PRINCIPLES OF MARKETING </title> <dc:identifier>ISBN:013030560X</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218658</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE HALL 1994 .<br /> 677 013030560X </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218658</guid> </item> <item> <title> MARKETING DE LAS NACIONES: UNA APROXIMACION ESTRATEGICA A LA CREACION DE LA RIQUEZA NACIONAL </title> <dc:identifier>ISBN:8449305675</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218659</link> <description> <p> By KOTLER, PHILIP..<br /> BARCELONA | España PAIDOS 1998 .<br /> 542 , PAIDOS ESTADOS Y SOCIEDAD 60 | Título Traducido: THE MARKETING OF NATIONS: A STRATEGIC APPROACH TO BUILDING NATIONAL WEALTH 8449305675 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218659</guid> </item> <item> <title> PRINCIPLES OF MARKETING </title> <dc:identifier>ISBN:0131902083</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218660</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE HALL 1996 .<br /> 712 0131902083 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218660</guid> </item> <item> <title> MERCADOTECNIA </title> <dc:identifier>ISBN:9688801569</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218661</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL HISPANOAMERICANA, S.A. 1989 .<br /> 745 , Título Traducido: PRINCIPLES OF MARKETING 9688801569 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218661</guid> </item> <item> <title> MARKETING FOR NONPROFIT ORGANIZATIONS </title> <dc:identifier>ISBN:0135561426</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218662</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE -HALL 1982 .<br /> 527 , INGLES 0135561426 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218662</guid> </item> <item> <title> MARKETING MANAGEMENT: ANALYSIS, PLANING, IMPLEMENTATION, AND CONTROL </title> <dc:identifier>ISBN:0137244851</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218731</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE -HALL 1994 .<br /> 351 , Instructor' s manual / W. Bruce Wrenn, Slimen J. Saliba. 0137244851 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218731</guid> </item> <item> <title> LA NUEVA COMPETENCIA: MAS ALLA DE TEORIA Z; EL MERCADEO AL ESTILO JAPONES </title> <dc:identifier>ISBN:9580403333</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218788</link> <description> <p> By KOTLER, PHILIP..<br /> Colombia | S.L. NORMA 1987 .<br /> 370 , Título Traducido: THE NEW COMPETITION 9580403333 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=218788</guid> </item> <item> <title> LEARNING GUIDE: PRINCIPLES OF MARKETING </title> <dc:identifier>ISBN:0137189176</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=219761</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. PRENTICE HALL 1994 .<br /> 459 0137189176 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=219761</guid> </item> <item> <title> MARKETING </title> <dc:identifier>ISBN:9702601010</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=221920</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PEARSON EDUCACION 2001 .<br /> 691 , Título Traducido: PRINCIPES OF MARKETING 9702601010 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=221920</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:0130336297</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222294</link> <description> <p> By KOTLER, PHILIP.<br /> Estados Unidos | S.L. PRENTICE HALL 2003 .<br /> 130 0130336297 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222294</guid> </item> <item> <title> DIRECCION DE MARKETING </title> <dc:identifier>ISBN:9684444222</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222406</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PEARSON EDUCACION 2001 .<br /> 718 9684444222 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=222406</guid> </item> <item> <title> MANUAL DE LA MERCADOTECNIA 1 </title> <dc:identifier>ISBN:9688805068</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223329</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL 1995 .<br /> 268 , Título Traducido: MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL 9688805068 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223329</guid> </item> <item> <title> MANUAL DE LA MERCADOTECNIA 2 </title> <dc:identifier>ISBN:9688805076</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223330</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL 1995 .<br /> 262 , Título Traducido: MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL 9688805076 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223330</guid> </item> <item> <title> MANUAL DE LA MERCADOTECNIA 3 </title> <dc:identifier>ISBN:9688805084</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223331</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PRENTICE-HALL 1995 .<br /> 311 , Título Traducido: MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL 9688805084 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=223331</guid> </item> <item> <title> MARKETING </title> <dc:identifier>ISBN:8420541982</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=224289</link> <description> <p> By KOTLER, PHILIP..<br /> España | MADRID PEARSON 2004 .<br /> 758 8420541982 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=224289</guid> </item> <item> <title> MARKETING </title> <dc:identifier>ISBN:8420541982</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=224390</link> <description> <p> By KOTLER, PHILIP..<br /> España | MADRID PEARSON 2004 .<br /> 758 , Título Traducido: PRINCIPLES OF MARKETING 8420541982 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=224390</guid> </item> <item> <title> PHILIP KOTLER: LOS 80 CONCEPTOS ESENCIALES DE MARKETING DE LA A A LA Z </title> <dc:identifier>ISBN:8420540110</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=224452</link> <description> <p> By KOTLER, PHILIP..<br /> España | MADRID PRENTICE HALL 2003 .<br /> 179 , Título Traducido: MARKETING INSIGHTS FROM A TO Z. 80 CONCEPTS EVERY MANAGER NEDS KNOW 8420540110 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=224452</guid> </item> <item> <title> CORPORATE SOCIAL RESPONSIBILITY: DOING THE MOST GOOD FOR YOUR COMPANY AND YOUR CAUSE </title> <dc:identifier>ISBN:0471476110</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=226922</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. JOHN WILEY &amp; SONS 2005 .<br /> 307 0471476110 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=226922</guid> </item> <item> <title> DIRECCIÓN DE MARKETING </title> <dc:identifier>ISBN:9702607639</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=227059</link> <description> <p> By KOTLER, PHILIP..<br /> MEXICO | México PEARSON EDUCACION 2006 .<br /> 729 , Título Traducido: MARKETING MANAGEMENT 9702607639 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=227059</guid> </item> <item> <title> MARKETING VERSION PARA LATINOAMERICA </title> <dc:identifier>ISBN:9789702607700</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=227073</link> <description> <p> By KOTLER, PHILIP.<br /> México | S.L. PEARSON EDUCACION, MEXICO 2007 .<br /> 655 , Título Traducido: PRINCIPLES OF MARKETING 9789702607700 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=227073</guid> </item> <item> <title> Fundamentos de Marketing </title> <dc:identifier>ISBN:9702604001</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=227978</link> <description> <p> By Kotler, Philip.<br /> México Pearson Educación de México, S.A. 2003 .<br /> 680 p. , Contenido, apéndice, notas, glosario, índices 25.5 cm..<br /> 9702604001 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=227978</guid> </item> <item> <title> MARKETING PARA TURISMO </title> <dc:identifier>ISBN:8420538957</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=228819</link> <description> <p> By KOTLER, PHILIP..<br /> España | MADRID PEARSON EDUCACION 2004 .<br /> 565 8420538957 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=228819</guid> </item> <item> <title> FUNDAMENTOS DE MARKETING </title> <dc:identifier>ISBN:9789702611868</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=229329</link> <description> <p> By KOTLER, PHILIP.<br /> MEXICO | México PEARSON EDUCACION 2008 .<br /> 522 9789702611868 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=229329</guid> </item> <item> <title> MARKETING INTERNACIONAL DE LUGARES Y DESTINOS: ESTRATEGIAS PARA LA ACTRACCION DE CLIENTES Y NEGOCIOS EN LATINOAMERICA </title> <dc:identifier>ISBN:9789702608523</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=229886</link> <description> <p> By KOTLER, PHILIP.<br /> MEXICO | México PEARSON EDUCACION 2007 .<br /> 380 9789702608523 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=229886</guid> </item> <item> <title> MARKETING FOR HOSPITALITY AND TOURISM </title> <dc:identifier>ISBN:9780135045596</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=230572</link> <description> <p> By KOTLER, PHILIP..<br /> BOSTON | Estados Unidos PRENTICE-HALL 2010 .<br /> 683 9780135045596 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=230572</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:9780136009986</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=230775</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | UPPER SADDLE RIVER PEARSON EDUCATION 2009 .<br /> 662 9780136009986 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=230775</guid> </item> <item> <title> DIRECCIÓN DE MARKETING </title> <dc:identifier>ISBN:9786073212458</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=231567</link> <description> <p> By KOTLER, PHILIP..<br /> México | NAUCALPAN DE JUAREZ PEARSON EDUCACIÓN 2012 .<br /> 657 , Título Traducido: MARKETING MANAGEMENT 9786073212458 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=231567</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:0130122173</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232670</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | UPPER SADDLE RIVER PRENTICE-HILL 2000 .<br /> 750 0130122173 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232670</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:9780132102926</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232768</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | UPPER SADDLE RIVER PEARSON EDUCATION 2012 .<br /> 657 9780132102926 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=232768</guid> </item> <item> <title> FUNDAMENTOS DE MARKETING </title> <dc:identifier>ISBN:9786073217224</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233275</link> <description> <p> By ARMSTRONG, GARY.<br /> MEXICO | México PEARSON EDUCACION 2013 .<br /> 648 9786073217224 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233275</guid> </item> <item> <title> DIRECCION DE MARKETING </title> <dc:identifier>ISBN:9786073212458</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233278</link> <description> <p> By KOTLER, PHILIP..<br /> México | NAUCALPAN DE JUAREZ PEARSON EDUCACION 2012 .<br /> 808 9786073212458 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233278</guid> </item> <item> <title> STRATEGIC MARKETING FOR HEALTH CARE ORGANIZATIONS: BUILDING A CUSTOMER-DRIVEN HEALTH SYSTEM </title> <dc:identifier>ISBN:9780787984960</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233345</link> <description> <p> By KOTLER, PHILIP..<br /> Estados Unidos | S.L. JOSSEY-BASS 2008 .<br /> 556 9780787984960 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233345</guid> </item> <item> <title> FUNDAMENTOS DE MARKETING </title> <dc:identifier>ISBN:9786073217224</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233582</link> <description> <p> By KOTLER, PHILIP..<br /> México | S.L. PEARSON EDUCACION 2013 .<br /> 506 , ILUSTRADO | Título Traducido: MARKETING AN INTRODUCTION 9786073217224 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=233582</guid> </item> <item> <title> REPOSITIONING ASIA FROM BUBBLE TO SUSTAINABLE ECONOMY </title> <dc:identifier>ISBN:0471846651</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=235431</link> <description> <p> By KOTLER, PHILIP..<br /> S.L. | Singapur JOHN WILEY &amp; SONS 2000 .<br /> 226 0471846651 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=235431</guid> </item> <item> <title> LOS 10 PECADOS CAPITALES DEL MARKETING: INDICIOS Y SOLUCIONES </title> <dc:identifier>ISBN:8423423921</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=235799</link> <description> <p> By KOTLER, PHILIP..<br /> BOGOTA | Colombia EDICIONES DEUSTO 2006 .<br /> 154 , DONADO POR FRANCISCO ALEMAN | Título Traducido: TEN DEADLY MARKETING SINS 8423423921 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=235799</guid> </item> <item> <title> DIRECCION DE MARKETING </title> <dc:identifier>ISBN:9786073237000</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=236138</link> <description> <p> By KOTLER, PHILIP..<br /> México | S.L. PERSON EDUCACION 2016 .<br /> 692 , ILUSTRADO, CUADROS | Título Traducido: ENTITLED MARKETING MANAGEMENT 9786073237000 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=236138</guid> </item> <item> <title> Marketing 5.0 </title> <dc:identifier>ISBN:9788418709876</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=237444</link> <description> <p> By Kotler, Philip.<br /> Madrid LID 2021 .<br /> 214 páginas 22 cm..<br /> 9788418709876 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=237444</guid> </item> <item> <title> Marketing 4.0 </title> <dc:identifier>ISBN:97884172777826</dc:identifier> <link>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=237445</link> <description> <p> By Kotler, Philip.<br /> Madrid LID 2022 .<br /> 189 páginas , Incluye índice 22 cm..<br /> 97884172777826 </p> </description> <guid>https://koha.espol.edu.ec/cgi-bin/koha/opac-detail.pl?biblionumber=237445</guid> </item> </channel> </rss>
