TY  - BOOK
AU  -  Sutherland, Karen
AU  - Barker, Richie
TI  - Transmedia brand storytelling : the art and science of connecting with your customers 
SN  - 978-981-99-4000-4
U1  - 658.8 
PY  - 2023///
CY  - Singapore
PB  - Springer
KW  - Transmedia storytelling
KW  - Branding (Marketing)
KW  - Marketing de contenidos
N1  - Incluye referencias bibliográficas e índice
ER  -