TY  - BOOK
AU  - Wunker, Stephen
AU  - Farber, David
AU  - Wattman, Jessica
ED  - AMACOM
TI  - Jobs to be done: a roadmap for customer - centered  innovation 
SN  - 9780814438039
U1  - 658.5 
CY  - New York
KW  - Consumer Satisfaction
KW  - Cost Effectiveness
KW  - Creative Ability in Business
KW  - New Products
ER  -