TY  - BOOK
AU  - Bland, David J.
AU  - Alex, Osterwalder
ED  - JOHN WILEY & SONS, INC.
TI  - Testing business ideas
SN  - 9781119551447
U1  - 658.15 
CY  - New York
KW  - Business Ideas
KW  - Corporate Innovator
KW  - Startup Entrepreneur
ER  -