TY  - BOOK
AU  - SCHNAARS, STEVEN P.
ED  - THE FREE PRESS
TI  - MANAGING IMITATION STRATEGIES HOW LATER ENTRANTS SEIZE MARKETS FROM PIONEERS
SN  - 0029281059
U1  - 658.8 
PY  - 1994///
CY  - Estados Unidos
PB  - THE FREE PRESS
KW  - ASPECTO ECONOMICO
KW  - INNOVACIONES
KW  - MARKETING
ER  -