TY  - BOOK
AU  - GALE, BRADLEY T.
ED  - THE FREE PRESS
TI  - MANAGING CUSTOMER VALUE CREATING QUALITY AND SERVICE THAT CUSTOMERS CAN SEE
SN  - 0029110459
U1  - 658.812 
PY  - 1994///
CY  - Estados Unidos
PB  - THE FREE PRESS
KW  - CALIDAD
KW  - MARKETING
KW  - PRODUCTOS
ER  -