SHAPING STRATEGIC PLANNING : FROGS, DRAGONS, BEES AND TURKEY TAILS - PFEIFFER, WILLIAM S.; SCOTT, FORESMAN AND COMPANY (Estados Unidos SCOTT, FORESMAN AND COMPANY, 1989)
CONTIENE CUADROS Y FLUJOGRAMAS
Keywords: PLANIFICACION ESTRATEGICA; PLANIFICACION ESTRATEGICA; STRATEGIC PLANNING