TY  - BOOK
AU  - FARRIS, PAUL W
ED  - WHARTON SCHOOL PUBLISHING
TI  - MARKETING METRICS: 50 + METRICS EVERY EXECUTIVE SHOULD MASTER
SN  - 0131873709
U1  - 658.83 
PY  - 2006///
CY  - Estados Unidos
PB  - WHARTON SCHOOL PUBLISHING
KW  - INVESTIGACION DE MERCADOS
KW  - MARKETING
N1  - DONADO POR GUILLERMO AROSEMENA
ER  -