FARRIS, PAUL W MARKETING METRICS: 50 + METRICS EVERY EXECUTIVE SHOULD MASTER - 1 ST ED. - Estados Unidos WHARTON SCHOOL PUBLISHING 2006 S.L. - 359 DONADO POR GUILLERMO AROSEMENA ISBN: 0131873709 LCCN: 104402 Subjects--Topical Terms: INVESTIGACION DE MERCADOSMARKETING Dewey Class. No.: 658.83