TY  - BOOK
AU  - DAY, GEORGE S.
ED  - THE FREE PRESS
TI  - MARKET DRIVEN STRATEGY PROCESSES FOR CREATING VALUE
SN  - 0029072115
U1  - 658.802 
PY  - 1990///
CY  - Estados Unidos
PB  - THE FREE PRESS
KW  - MARKETING
KW  - PLANIFICACION ESTRATEGICA
ER  -