DAY, GEORGE S. MARKET DRIVEN STRATEGY PROCESSES FOR CREATING VALUE - 1ST ED. - Estados Unidos THE FREE PRESS 1990 S.L. - 405 ISBN: 0029072115 LCCN: 104386 Subjects--Topical Terms: MARKETINGMARKETINGPLANIFICACION ESTRATEGICAPLANIFICACION ESTRATEGICA Dewey Class. No.: 658.802