TY  - BOOK
AU  - PEARCE, JOHN A.
ED  - IRWIN MCGRAW-HILL
TI  - FORMULATION IMPLEMENTATION AND CONTROL OF COMPETITIVE STRATEGY
SN  - 0072333235
U1  - 658.4012 
PY  - 2000///
CY  - Estados Unidos
PB  - IRWIN MCGRAW-HILL
KW  - PLANIFICACION ESTRATEGICA
ER  -