TY - BOOK AU - DESCHAMPS, JEAN PHILIPPE ED - HARVARD BUSINESS SCHOOL PRESS TI - PRODUCT JUGGERNAUTS HOW COMPANIES MOBILIZE TO GENERATE A STREAM OF MARKET WINNERS SN - 0875843417 U1 - 658.5 CY - BOSTON KW - GESTION DE LA PRODUCCION KW - GESTION INDUSTRIAL N1 - CONTIENE GRAFICOS ER -