HESKETT, JAMES L. THE SERVIVE PROFIT CHAIN: HOW LEADING COMPANIES LINK PROFIT AND GROWTH TO LOYALTY, SATISFACTION, AN VALUE - 1SH ED. - Estados Unidos THE FREE PRESS 1997 NEW YORK - 301 DONADO POR GUILLERMO AROSEMENA ISBN: 0684832569 LCCN: 103619 Subjects--Topical Terms: GESTION DE SERVICIOSNEGOCIOSVENTAS Dewey Class. No.: 658.812