TY  - BOOK
AU  - WEST, DOUGLAS
TI  - STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE
SN  - 9780199684090
U1  - 658.8 
PY  - 2015///
CY  - Estados Unidos
PB  - OXFOR UNIVERSITY PRESS
KW  - ESTRATEGIAS DE MARKETING
KW  - MARKETING ESTRATEGICO
ER  -