WEST, DOUGLAS <br/><br/>
STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE 

 - 3 ED. 
 - Estados Unidos  OXFOR UNIVERSITY PRESS  2015 NEW YORK 
 - 571 
<br/><br/><label>ISBN: </label>9780199684090 
<br/><br/><label>LCCN: </label>98346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ESTRATEGIAS DE MARKETING<br/>MARKETING ESTRATEGICO
<br/><br/><label>Dewey Class. No.: </label>658.8