TY  - BOOK
AU  - KOTLER, PHILIP.
ED  - JOSSEY-BASS
TI  - STRATEGIC MARKETING FOR HEALTH CARE ORGANIZATIONS: BUILDING A CUSTOMER-DRIVEN HEALTH SYSTEM
SN  - 9780787984960
U1  - 658.8 
PY  - 2008///
CY  - Estados Unidos
PB  - JOSSEY-BASS
KW  - ATENCION MEDICA
KW  - MARKETING
ER  -