KOTLER, PHILIP. STRATEGIC MARKETING FOR HEALTH CARE ORGANIZATIONS: BUILDING A CUSTOMER-DRIVEN HEALTH SYSTEM - 1A ED. - Estados Unidos JOSSEY-BASS 2008 S.L. JOSSEY-BASS - 556 ISBN: 9780787984960 LCCN: 92089 Subjects--Topical Terms: ATENCION MEDICAMARKETING Dewey Class. No.: 658.8