TY  - BOOK
AU  - WEST, DOUGLAS
TI  - STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE
SN  - 9780199556601
U1  - 658.810 1 
PY  - 2010///
CY  - Estados Unidos
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING ESTRATEGICO
KW  - MARKETING-GESTION
KW  - MARKETING-TOMA DE DECISIONES
ER  -