WEST, DOUGLAS <br/><br/>
STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE 

 - 2ND ED. 
 - Estados Unidos  OXFORD UNIVERSITY PRESS  2010 NEW YORK 
 - 585 
<br/><br/><label>ISBN: </label>9780199556601 
<br/><br/><label>LCCN: </label>91670 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING ESTRATEGICO<br/>MARKETING-GESTION<br/>MARKETING-TOMA DE DECISIONES
<br/><br/><label>Dewey Class. No.: </label>658.810 1