TY  - BOOK
AU  - ARENS, WILLIAM F.
TI  - COMTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
SN  - 9780071220606
U1  - 659.1 
PY  - 2011///
CY  - Estados Unidos
PB  - MCGRAW-HILL/IRWIN
KW  - PUBLICIDAD
ER  -