ARENS, WILLIAM F. <br/><br/>
COMTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS 

 - 13RD ED. 
 - Estados Unidos  MCGRAW-HILL/IRWIN  2011 NEW YORK 
 - 774 
<br/><br/><label>ISBN: </label>9780071220606 
<br/><br/><label>LCCN: </label>90199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLICIDAD
<br/><br/><label>Dewey Class. No.: </label>659.1