KOTLER, PHILIP. <br/><br/>
MARKETING MANAGEMENT 

 - 14TH ED. 
 - Estados Unidos  PEARSON EDUCATION  2012 UPPER SADDLE RIVER 
 - 657 
<br/><br/><label>ISBN: </label>9780132102926 
<br/><br/><label>LCCN: </label>90192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING-GESTION
<br/><br/><label>Dewey Class. No.: </label>658.8