CRAVENS, DAVID W. <br/><br/>
STRATEGIC MARKETING 

 - 8TH ED. 
 - Estados Unidos  MCGRAW HILL  2006 NEW YORK 
 - 726 
<br/><br/><label>ISBN: </label>0072966343 
<br/><br/><label>LCCN: </label>90185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING-GESTION<br/>MARKETING-GESTION-ESTUDIOS DE CASO<br/>MARKETING-TOMA DE DECISIONES
<br/><br/><label>Dewey Class. No.: </label>658.802