TY  - BOOK
AU  - NAGLE, THOMAS T
AU  - HOGAN, JOHN E.
TI  - THE STRATEGY AND TACTICS OF PRICING: A GUIDE TO GROWING MORE PROFITABLY
SN  - 0131856774
U1  - 658.816 
PY  - 2006///
CY  - Estados Unidos
PB  - PEARSON EDUCATION
KW  - MARKETING-TOMA DE DECISIONES
KW  - PRECIOS
ER  -