TY  - BOOK
AU  - KELLER, KEVIN LANE
TI  - STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY
SN  - 9780131888593
U1  - 658.827 
PY  - 2008///
CY  - Estados Unidos
PB  - PEARSON EDUCATION
KW  - MARCA DE PRODUCTOS-GESTION
ER  -