KELLER, KEVIN LANE <br/><br/>
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY 

 - 3RD ED. 
 - Estados Unidos  PEARSON EDUCATION  2008 UPPER SADDLE RIVER 
 - 692 
<br/><br/><label>ISBN: </label>9780131888593 
<br/><br/><label>LCCN: </label>90139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARCA DE PRODUCTOS-GESTION
<br/><br/><label>Dewey Class. No.: </label>658.827