TY  - BOOK
AU  - ZEITHAML, VALARIE A.
AU  - BITNER, MARY JO
AU  - GREMLER, DWAYNE D.
TI  - SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 9780073380933
U1  - 658.8 
CY  - BOSTON
KW  - INDUSTRIAS DE SERVICIO-MARKETING
KW  - MARKETING
KW  - SERVICIOS AL CLIENTE-MARKETING
ER  -