ZEITHAML, VALARIE A. <br/><br/>
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 

 - 5TH ED. 
 - BOSTON Estados Unidos  MCGRAW-HILL/IRWIN  2009 
 - 708 
<br/><br/><label>ISBN: </label>9780073380933 
<br/><br/><label>LCCN: </label>90106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAS DE SERVICIO-MARKETING<br/>MARKETING<br/>SERVICIOS AL CLIENTE-MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8