WALKER, ORVILLE C. <br/><br/>
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH 

 - 6TH ED. 
 - Estados Unidos  MCGRAW-HILL  2008 NEW YORK 
 - 346 
<br/><br/><label>ISBN: </label>9780071263917 
<br/><br/><label>LCCN: </label>90098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ESTRATEGIAS<br/>MARKETING<br/>TOMA DE DECISIONES
<br/><br/><label>Dewey Class. No.: </label>658.8