KOTLER, PHILIP. <br/><br/>
MARKETING MANAGEMENT: ANALYSIS, PLANNING, AND CONTROL 

 - 4TH ED. 
 - ENGLEWOOD Estados Unidos  PRENTICE HALL  1980 
 - 722 
<br/><br/><label>ISBN: </label>0135579759 
<br/><br/><label>LCCN: </label>85751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MERCADO INTERNACIONAL
<br/><br/><label>Dewey Class. No.: </label>658.8