TY  - BOOK
AU  - MYERS, JAMES H.
TI  - MARKETING
SN  - 007044207X
U1  - 658.8 
PY  - 1986///
CY  - Estados Unidos
PB  - MCGRAW-HILL
KW  - ESTRATEGIAS
KW  - MARKETING
N1  - McGRAW-HILL SERIES IN MARKETING
ER  -