MCCARTHY, E. JEROME <br/><br/>
BASIC MARKETING: A MANAGERIAL APPROACH 

 - 8TH ED. 
 - Estados Unidos  RICHARD D. IRWIN  1984 ILLINOIS CITY 
 - 841 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>LCCN: </label>84472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8