TY  - BOOK
AU  - PETER, J. PAUL
AU  - DONNELLY, PETER
TI  - MARKETING MANAGEMENT: KNOWLEDGE AND SKILLS
SN  - 0256030731
U1  - 658.8 
PY  - 1986///
CY  - Estados Unidos
PB  - BUSSINESS PUBLICATIONS
KW  - GESTION
KW  - MARKETING
ER  -