MALHOTRA, NARESH K. MARKETING RESEARCH: AN APPLIED ORIENTATION - 6TH ED. - Estados Unidos PRENTICE HALL 2010 UPPER SADDLE RIVER - 897 ISBN: 9780136085430 LCCN: 80704 Subjects--Topical Terms: INVESTIGACION DE MERCADOSMERCADOTECNIAORIENTACION Dewey Class. No.: 658.8