KOTLER, PHILIP. <br/><br/>
PRINCIPLES OF MARKETING 

 - 13RD ED. 
 - Estados Unidos  PEARSON EDUCATION  2010 UPPER SADDLE RIVER 
 - 614 
<br/><br/> STUDENT VALUE EDITION 
<br/><br/><label>ISBN: </label>9780136084206 
<br/><br/><label>LCCN: </label>78316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CLIENTES<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8