TY - BOOK AU - MULLINS, JOHN ED - PRENTICE HALL TI - THE NEW BUSINESS ROAD TEST: WHAT ENTREPRENEURS AND EXECUTIVES SHOULD DO BEFORE WRITING A BUSINESS PLAN SN - 9780273732792 U1 - 658 PY - 2010/// CY - Estados Unidos PB - PRENTICA HALL KW - MARKETING KW - NEGOCIOS N1 - Prentice Hall ER -