TY  - BOOK
AU  - HEATH, R.W.
ED  - RANDOM HOUSE
TI  - MADE TO STICK WHY SOME IDESAS SURVIVE AND OTHERS DIE
SN  - 978140064281
U1  - 302.13 
PY  - 2008///
CY  - Estados Unidos
PB  - HEATH, CHIP
KW  - PSICOLOGIA SOCIAL
ER  -