MALHOTRA, NARESH K. MARKETING RESEARCH: AN APPLIED ORIENTATION - 5TH ED. - Estados Unidos PEARSON /PRENTICE HALL 2007 UPPER SADDLE RIVER - 811 1 CD ISBN: 0132279460 LCCN: 66195 Subjects--Topical Terms: INVESTIGACION DE MERCADOSMARKETING Dewey Class. No.: 658.83