TY - BOOK AU - MULLINS, JOHN W. ED - PRENTICE-HALL TI - THE NEW BUSINESS ROAD TEST: WHAT ENTREPRENEURS AND EXECUTIVES SHOULD DO BEFORE WRITING A BUSINESS PLAN SN - 9780273708056 U1 - 658 CY - BREA PB - PRENTICE HALL KW - MARKETING KW - NEGOCIOS N1 - 2 ED 2006 ER -