TY - BOOK AU - LYNN, GARY S. ED - HARPER BUSINESS TI - BLOCKBUSTERS: THE FIVE KEYS TO DEVELOPING GREAT NEW PRODUCTS SN - 0060084731 U1 - 658.575 PY - 2002/// CY - Estados Unidos PB - HAPERBUSINESS KW - BLOCKBUSTERS KW - NEW PRODUCTS N1 - CONTIENE GRAFICOS ER -