TY  - BOOK
AU  - KOTLER, PHILIP.
AU  - LEE, NANCY
ED  - JOHN WILEY & SONS, INC
TI  - CORPORATE SOCIAL RESPONSIBILITY: DOING THE MOST GOOD FOR YOUR COMPANY AND YOUR CAUSE
SN  - 0471476110
U1  - 658.408 
PY  - 2005///
CY  - Estados Unidos
PB  - JOHN WILEY & SONS
KW  - EMPRESAS
KW  - MARKETING SOCIAL
KW  - RESPONSABILIDAD SOCIAL DE LAS EMPRESAS
ER  -