TY - BOOK AU - KAPLAN, ROBERT S ED - HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION TI - ALIGNMENT: USING THE BALANCED SCORECARD TO CREATE CORPORATE SYNERGIES TO CREATE CORPORATE SYNERGIES SN - 1591396905 U1 - 658.4012 CY - BOSTON KW - INDUSTRIA KW - NEGOCIOS KW - ORGANIZACION KW - PLANIFICACION ESTRATEGICA N1 - VLIR ER -